Page 206 - 101 Ways to Market Your Business

DO YOU THINK LIKE A CUSTOMER?

• accountant—free personal tax done with all business tax
returns;

• restaurant—free dessert with any main course;
• mechanic—free wash and wax with any service;
• panel beater—free service with any body work;
• solicitor—free wills for all existing customers;
• hairdresser—free head and shoulder massage with every

cut;
• builder—free garage with every house; and
• takeaway—free can of drink with every works burger.

More and more companies are value adding their prod-
ucts. A point to remember is that the value-added product
or service needs to be attractive to the potential customer.
If you are offering a really miserable value-added product,
most people will stick with the other company offering the
discount.

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