Page 210 - 101 Ways to Market Your Business

PROMOTE IN AS MANY PLACES AS POSSIBLE

99 The power of the local convenience store

Hundreds of people walk in and out of the corner store
every day. They are people from all walks of life and maybe
they are potential customers for your business. Why not
ask the shop proprietor if you can leave your flyers or
business cards somewhere in the shop? Or perhaps there is
a noticeboard. If there isn’t, maybe you could sponsor one.

Another idea is to have a regular competition that is
run in conjunction with the local store. Periodically your
business donates a prize and the competition is entered into
by all customers visiting the store. This cooperative cam-
paign means that your business gets the exposure and access
to potential new customers and the store has happy cus-
tomers. Perhaps a picture of the monthly winner is put up
on the noticeboard.

While a promotion like this may seem small and insig-
nificant, the biggest brand names in the world like Coca-
Cola and Pepsi spend thousands of dollars on signage at
these small stores simply because they know the benefits.

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