Page 212 - 101 Ways to Market Your Business

PROMOTE IN AS MANY PLACES AS POSSIBLE

display in. Prepare a professional presentation folder with
samples of your brochures and promotional material and
be prepared to negotiate with the landlord.

I see this as a great opportunity for a group of small
companies to promote themselves, such as a medical centre
or a day care centre or a complete car care centre.

Friends of mine own a furniture manufacturing com-
pany. They approached a local shopping centre to put a
display into a vacant shop at the front of the building. The
lease was month-to-month and the rent was a flat 10 per
cent of turnover of sales based out of the shop. My friends
were considering renting a shop in a centre and committing
to a lease. However, this gave them the opportunity to trial
the idea at a minimal cost (the shop did not prove viable
and they moved back to the factory showroom).

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