Page 217 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

at a time. I am amazed at how many large corporations
don’t seem to be able to do this either. If you always have
a sea of people waiting at your counter, look at ways of
speeding things up and making it more organised. Some
banks offer a great service for business accounts where you
put your deposit into an envelope and drop it into a special
box. No waiting and no queuing. This saves our company
a lot of time each week and, most importantly, we leave
the bank saying what a great idea it is.
3. The ‘we will have to order it in’ business Some
businesses never seem to have what you want in stock, but
never fear, they can order it in and it will only take six
weeks. Forget it—the sale is gone. Customers want it now.
If you can’t supply what they want they will go somewhere
that can.
4. The ‘I’ll call you back’ business These ones infuriate
us all. The business that promises to call you when your
order comes in or when it is repaired or to give you a quote
and they never do.

From my experience, most of the above problems occur
with companies that have grown rapidly. The business is
having a hard time keeping up with the influx of new
customers. Unfortunately, if they don’t do something about
their slow service, the number of new customers will slowly
dwindle.

I am sure that your business would not fall down in
all of the above, but maybe you could improve in a few
areas. I recommend you conduct a ‘speed audit’ and see if
there are ways you can provide a quicker service for your
customers.

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