Page 209 - 101 Ways to Market Your Business
P. 209

101 WAYS TO MARKET YOUR BUSINESS

98 An easy way for customers to keep your
     number handy

Fridge magnets are tried and tested as a great way for people
to keep your telephone number handy. Most of the time
the reason people don’t bother using them is because they
don’t know who to ring to get them made up. Take a few
minutes, pick up the Yellow Pages and get those fingers
walking. There are hundreds of companies producing mag-
nets in millions of varieties around the world and they are
surprisingly inexpensive.

    Try and come up with something a little bit unusual
and eye-catching. Keep your company message simple—
people understand how to order pizza, so if you run a pizza
shop you only need to tell your customers the phone
number, if you home deliver, and perhaps an address so
they know that you are in their area. Make it colourful and
it will attract attention.

    Fridge magnets have thousands of applications and I
would hazard a guess and say that there would be very few
businesses that wouldn’t be able to use this form of mar-
keting. Who wouldn’t want their company name under the
nose of potential clients every day?

    Our favourite florist has a fridge magnet they give out
with every delivery. The local council made a fridge magnet
with the customer service number printed on it. These were
then delivered to every household in the area.

    Another clever idea that I came across was four com-
panies doing a joint cooperative marketing campaign by
advertising on a fridge magnet about the size of a business
card. All they had were their names and their telephone
numbers but they had split the cost four ways. The com-
panies involved included a Chinese restaurant, a real estate
agent, a taxi company and an airline. All numbers that
could be used reasonably regularly. Enough to warrant
being put in a place of honour on the fridge.

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