Page 228 - 101 Ways to Market Your Business

ANOTHER 20 MARKETING IDEAS

Try to add a little humour. I know that I seem to keep
harping on this point but we all appreciate a good laugh
from time to time. If your video can bring a smile to
someone’s face, perhaps they will decide to buy some
products from you.

Once you have filmed everything you will need to edit.
This simply means cutting bits out and moving them
around. You may want to do a voice-over or add commen-
tary to a particular section. This can either be done by a
friend who knows how to use their new computer or you
may have to take it to a studio for editing. Places that can
do this are found in the Yellow Pages under ‘Video or
television production’ and most television stations also offer
this service. It may cost a few hundred dollars but your
video will look a lot more professional. The same places
that edit the video can do reproductions for you so you
order as many copies as you can afford at the time. You
can also get loop tapes made that have the video repeated
for up to four hours which makes it perfect for placing in
a waiting room or shopfront.

You will also need to make a flyer to insert into the
cover of the video. This can be done on any word processor.
It may need to be trimmed to fit into the plastic cover. Try
using a different colour paper for the insert. It will look
better and add to the overall presentation of the video.

The next step is to hand them out to prospective
customers. Ask them to spend a few minutes looking at
the video to get a feel for the services your company offers.
Try to keep it short—no more than 5 or 6 minutes at the
most.

Another idea that I believe works well is to ask a few
customers to give a brief testimonial on your video. Get
them to tell people why they use your business. This can
be very convincing and it adds an air of authenticity to
your business.

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