Page 227 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

107 Make your own company video

Once again, technological advances help out with this very
visual marketing tool. A few years ago making a corporate
video would cost a minimum of $10 000 for a ten- to
fifteen-minute documentary featuring the services offered
by your company. Today modern video equipment produces
very high quality footage and can be purchased relatively
inexpensively; it can even be hired for a small sum.

The advantage of making your own corporate video is
that it enables you to really show a prospective customer
what your business can offer them. As we all know, a
picture tells a much better story than a hundred pages of
writing.

When making your video you need to follow a few
simple guidelines. First of all, plan exactly what you want
to film. What message are you trying to give? Is the video
a general one that shows all of the products and services
you offer or is it more specific, featuring one particular
aspect of your business?

Once this is decided you need to think about who will
be in the video. There is nothing wrong with having your
staff members featured and, in fact, I think it is good
because it can show the human side to your company. You
may want to set the video up in a nice room and have the
staff members come in one by one to explain the role they
play in the day-to-day running of the company.

Next you have to make sure that everything looks as
clean and tidy as possible. Make sure that the factory is
clean, the uniforms are ironed and the lawn cut. Little
details can make all the difference when it comes to filming.

Lighting is also important. If you are filming outdoors
try to do it early in the morning or late in the afternoon
to get the best light. If you are filming indoors, try moving
a few lights around to change the look of the room and
to give the video a more professional feel.

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