Page 231 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

109 Make an audio tape to promote your business

I see more and more companies doing this and I must
admit that I like it. The only place I have spare time is in
the car. Virtually every car has a cassette player so why not
listen to a tape. I have started buying audio books so that
on long trips I can ‘read’ a novel or a business book without
the usual craziness of a busy office.

Why not make up a short tape outlining the services
and products your business offers? Give it to a prospective
client or customer and ask them to listen to it the next
time they are in the car. You get most of their attention in
a reasonably uninterrupted environment.

To make up a tape is not expensive. All you need is a
tape recorder and a microphone. I suggest writing a bit of
a script so that you present your story in a systematic
manner. It is important that you let the information flow
and try to avoid the monotone robotic voice. Be light and
upbeat and try to add a little humour.

If you have the time, really personalise the message.
Perhaps something like the following:

Mr Jones, I would like to thank you for taking the time
in your hectic schedule to listen to my proposal. I would
really like your business and in the next few minutes I
am going to tell you how our company can not only save
you a lot of money but also provide you with a better
end product . . .’

Another way to improve your chance of success is to
make the package the tape is delivered in a little unusual.
Perhaps with a bold message on the cover that the receiver
couldn’t miss.

I really do believe this is a great way to present
your case to potential customers, particularly if they
are difficult to get an appointment with. This saves you

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