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Corporate Image

Having a strong corporate image is very important. Make sure that you are giving
your customers the right message. When planning your corporate image remember
the following:

• Choose a colour or colours and use them consistently
• Use a specific typeface in all material
• Strong headings on all brochures and flyers
• Tell people why your business is different
• Be proud, fly your own flag
• Use pictures of people
• Keep it simple and uncomplicated
• Don’t try and be too clever
• Make it easy for customers to contact you
• Use testimonials from satisfied customers
• Use quality paper—for a few cents more it makes all the difference
• Attention to detail—never rush production of promotional material

Your corporate image should flow through the following areas:

• Company brochures
• Outdoor signage
• Staff uniforms
• Company vehicles
• Websites
• All advertising
• Business cards

Copyright © Andrew Griffiths 2000. These sheets may be photocopied for non-commercial use.

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