Page 101 - 100 Great Marketing Ideas (100 Great Ideas)
P. 101
In practice
• Identify the factors that will be most likely to repel the
undesirables.
• Test any advertising carefully with both the target audience and
the undesirables.
• Make sure that the factors that repel undesirables do not also
repel the target audience!
92 • 100 GREAT MARKETING IDEAS
