Page 105 - 100 Great Marketing Ideas (100 Great Ideas)
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• Reward them for their time. Free product could work well. If you
don’t reward them, they will either not respond at all, or simply
provide the fastest answers they can.
• Keep them feeling involved—feed back to them how their
responses have helped you improve the product offering.
• Recruit new members as your customer profile changes.
96 • 100 GREAT MARKETING IDEAS
