Page 107 - 100 Great Marketing Ideas (100 Great Ideas)

users of the site are, of course, wealthier than average and looking
for solutions to their financial problems: most of those problems
derive from having surplus cash rather than a shortage, so the
group is a highly desirable one.
thisismoney.co.uk carries banners, pop-ups, and hyperlinks to other
sites, all paid for by the companies concerned.

In practice

• The website must be attractive to the target audience—in other

words, provide them with a very high-quality service.

• The audience themselves must be a desirable and identifiable

market segment—not just any old visitors will do.

• You will still need to make some effort to sell the advertising

space.

98 • 100 GREAT MARKETING IDEAS