Page 109 - 100 Great Marketing Ideas (100 Great Ideas)
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In practice
• Think about how people use your product.
• Find some other activity that generates similar behavior.
• Be prepared to be creative and make an effort to create the same
circumstances for people.
• Back up your promotional ploy with publicity—let the press
and news media know what you’re doing. Try to make it
newsworthy!
100 • 100 GREAT MARKETING IDEAS
