Page 103 - 100 Great Marketing Ideas (100 Great Ideas)
P. 103
• If you can, video record the behavior rather than rely on memory
or note taking.
• Have more than one observer—you may find that each of you
interprets what you see differently.
• Observing people without their knowledge or consent is
unethical, and could even land you in legal trouble—ensure
people know what you are doing.
94 • 100 GREAT MARKETING IDEAS
