Page 101 - Social Media Marketing

Hands-On: Apply What You’ve Learned

Apply what you’ve learned in this chapter through the following exercises:

1. Define the basic properties, objectives, and outcomes of a collaborative applica-
tion that connects your customers to your business and to your employees.

2. Explore the available internal (enterprise) applications that connect employees
with each other and with customers and thereby enable efficient response and
resolution with regard to customer-generated ideas or challenges.

3. Draw a map of how external information about a selected product or service
currently flows through your business or organization and how it might (bet-
ter) flow if internal collaboration were the norm or more fully developed and
practiced.

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■ ╇ R eview and H ands - O n