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The Social Business
   Ecosystem

4  This chapter concludes Part I and the introduc-     81
   tion to social technology applied to business: it
   pulls together the elements of the social business  ■ ╇ T he S ocial B usiness E cosystem
   ecosystem—profiles, applications, communities
   and forums, and more—and thereby provides the
   basis for understanding how to connect current
   and potential customers with the inner workings
   of your business or organization, where collabora-
   tive processes can take hold and drive long-term
   benefits.

   Chapter Contents
   Social Profiles
   Social Applications
   Collaborative Infrastructures
   Brand Outposts and Communities
   The Social Ecosystem
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