Page 8 - DNBI_A01.QXD

about the authors

Andrew Bragg’s wide-ranging business career includes general
management and marketing roles across the UK and mainland Europe.
His chief executive roles have covered the multimedia, print and
packaging sectors and have involved a number of entrepreneurial start-
ups. He has also worked for book and newspaper publishers and
launched a European lighting brand for a major American corporation.
He was European General Manager of a leading stationery brand and
has also held senior roles in the not-for-profit sector. A graduate of
Trinity College, Cambridge, Andrew also gained an MBA from Cranfield
University.

Mary Bragg undertook marketing roles within the multinational
GlaxoSmithKline before executing a range of consultancy projects in
human resource management when seconded to
PricewaterhouseCoopers, both in the UK and internationally. Her
professional qualifications include a Masters Degree in Organisational
Behaviour from Birkbeck College, London University. She combines
independent management consultancy with a University career. As
Principal Lecturer on entrepreneurship and creativity at London
Metropolitan University, she recently designed a portfolio of degree
courses on entrepreneurship. She is a Fellow of the Royal Society of
Arts and was a founding trustee of the Academy of Enterprise. Her
earlier book, Re-inventing Influence – how to get things done in a world
without authority, won the Management Consultancies’ Association
award for best management book of the year in 1996. Mary was the first
woman in the Association’s history to receive this award.