Page 12 - Duct Tape Marketing

Foreword
and how he’s helped you on your path. Like the good friend John is,
he’ll get back to you from the middle of America and ask you how
you’re doing, how it’s going, and what’s up.

I hope this has helped, dear reader. And give John my very best
when you see him. He’s about to become one of your best friends too.
Which is what I meant with the subject of marketing integrity. Who
wouldn’t want his customer to become one of his very best friends? I
know I would. Wouldn’t you?

Michael E. Gerber
author of The E-Myth

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