Page 10 - Duct Tape Marketing

Foreword

On the Subject of Marketing Integrity

I have known John Jantsch for more than ten years, first in his role as
a certified E-Myth consultant for my company, E-Myth Worldwide,
a role in which he served his clients and me with the enthusiasm of a
disciple, and then later as the founder and CEO of his own marketing
consulting firm, Jantsch Communications. During those years, John
and I have talked about business, life, and his personal process for
growing both his enterprise and his knowledge about business so he
could fulfill the single most important objective he has always had—
to serve his clients, his community, and his family as best a man can.

What is remarkable about John is that, unlike many in this tricky
world called business who claim to know the unknowable, all for the
purpose of enhancing their personal brand, he has remained true to
who he is—a guy from Middle America who knows himself as few
of us do, and who aspires to nothing more than being a good house-
holder and a good gentleman. But none of this modesty can hide the
fact that he has spent a huge amount of the hours of his life drilling
down into the practical world of marketing to discover what actually
works—and why. Nor does it keep us from seeing his unique ability
to teach anyone how to put this practical knowledge to work to create
a wonderfully effective business.

In short, this book is really about integrity—John’s integrity, and
that of the true art of marketing—which is why I have called this
foreword “On the Subject of Marketing Integrity.” John and I share a

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