Page 9 - Duct Tape Marketing

Duct Tape Marketing 159
182
Chapter 11: Direct Mail Is an Ideal Target Medium 200
Chapter 12: Earned Media Attention and Expert Status
Chapter 13: Ramp Up a Systematic Referral Machine 230
Chapter 14: Turn Prospects into Clients and Clients into

Partners with an Advanced Education System

Part III: Getting on a Roll! 257

(Find Out What Works and Do More of It) 275
277
Chapter 15: Commit to Your Marketing with a Plan, 278
Budget, and Calendar 279

Appendix A: Duct Tape Marketing Small Business
Marketing Resources

Appendix B: Special Offers
Acknowledgments
About the Author

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