Page 8 - Duct Tape Marketing

Contents

Foreword: On the Subject of Marketing Integrity, ix
by Michael E. Gerber xii

Introduction: A Solution to THE Small Business Problem

Part I: The Duct Tape Foundation—The Way to Sticky Marketing

(Help Them Know, Like, and Trust You More!)

Chapter 1: Strategy Before Tactics 3
Chapter 2: Identify Your Ideal Client 11
Chapter 3: Discover Your Core Marketing Message 24
Chapter 4: Wake Up the Senses with an Image
42
to Match Your Message
Chapter 5: Create Products and Services for Every Stage 55
66
of Client Development 90
Chapter 6: Produce Marketing Content That Educates 113
Chapter 7: A Web Presence That Works Day and Night 124
Chapter 8: Get Found Online in Your Town
Chapter 9: Get Your Entire Team Involved in Marketing

Part II: The Duct Tape Lead Generation Machine—Turning Stickiness
into a System That Works for You

(Turning Know, Like, and Trust into Try, Buy, Repeat, and Refer)

Chapter 10: Run Advertising That Gets Results 137