Page 152 - Duct Tape Marketing

Get Your Entire Team Involved in Marketing

you should be building and maintaining for your referral and lead
generation activities anyway, but take it a step further and make it a
formal offering using a tool like Central Desktop to invite your part-
ners to build and maintain their listings, including monthly specials.

3. The real-time roundup database
Create custom social media and reputation monitoring databases

for your customers that include all brand and competitive mentions in
real-time streams such as Twitter, Facebook, and media distribution
sites, and teach your customers how to monitor this database. This
may be totally unrelated to your services, but it’s such an essential
bit of marketing wisdom that you can create incredible brand loyalty
by being the organization that shows them how to do it. Use a tool
like Trackur (www.trackur.com) to create your own white label social
media monitoring service.

4. The cutting-edge B2B database
Create a database of Web apps that can help your business cus-

tomers do more with less using free and low-cost tools for things like
design, file backup, file storage, file streaming, collaboration, online
meetings, CRM, finance, and HR. This is another play that can
allow your organization to be seen as an online thought leader and
go-to person for emerging tools. Simply gaining this reputation can
open some doors to many other teaching and exposure opportunities
in your industry—regardless of what you actually sell.

5. The reminder database
What if you offered a service that could help remind each cus-

tomer of important dates? Give them the opportunity to put all the
birthdays, anniversaries, and other important dates in their lives into
a database with the promise to remind them to take action when the
date was coming up. Obviously, this is a no-brainer if you also have a

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