Page 153 - Duct Tape Marketing
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Duct Tape Marketing
product or service to offer as something for that date, such as flowers
or gifts, but it also works for just about any business as a way to stay top
of mind. The heating and cooling service could offer a monthly home
maintenance reminder tied to the season and featuring a different
partner each month. The key is to provide value and personaliza-
tion. You might also get some inspiration from LifeHacker’s Top 10
Reminder Tools for Forgetful Minds (www.lifehacker.com/5377398/
top-10-reminder-tools-for-forgetful-minds).
A Game Worth Winning
Finally, find a way to turn your marketing into a game. If you can
find ways to motivate everyone in the organization to help grow the
enterprise, think of what a machine you could create. This motivation
may take the form of goal setting, score keeping, incentives, and a
significant commitment on your part.
If you find that you have people who don’t want to play the game,
do them a favor—let them seek other opportunities. Let your folks
know from day one that they are part of the marketing team.
Action Steps
1. Create a list of people who could serve on your
marketing board.
2. Complete the core marketing exercises in the first seven
chapters.
3. Plan an all-staff marketing kick-off.
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