Page 155 - Duct Tape Marketing

Duct Tape Marketing
various advertising, public relations, and referral marketing tactics to
create tremendous momentum in your marketing system.

How will you know you’ve pulled off momentum? When you
walk into a prospect’s office to make a sales presentation and they are
already sold. Marketing momentum does away with the need to sell!

By implementing the advice and strategies in the first section of
the Duct Tape program, you have now built a solid foundation for
helping your ideal clients know, like, and trust you more. Along the
way, you’ve learned a thing or two about the basics of truly sticky
marketing, so now it’s time to move from the foundation of a sticky
business identity to create a system of lead generation that will take
stickiness to a whole new level. Just like adding new layers of duct
tape, by adding the strategies in the coming chapters, you will solidify
your marketing efforts firmly in the direction of creating clients and
customers. That’s what you’ve been waiting for, now, isn’t it?

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