Page 257 - Duct Tape Marketing

Duct Tape Marketing

Who to contact regarding billing issues
Affirmation about what you will bill

You should confidently include this information as part of your
new customer transaction phase. (You can develop a simple worksheet
that allows you to gather the information that you or your accounting
staff needs and complete this form in your initial kick-off meeting.)
Two things will happen when you do. You will have far fewer payment
issues, and you will again present a more professional appearance for
your business. You will be doing your clients a favor when you have
this discussion up front.

The Lead Conversion System Technology Tool kit

Smart businesses and salespeople are using technology to help pro-
vide additional points of contact, training, and research in ways that
enhance, rather than replace, the overall process of moving people to
making a purchasing decision.

With that in mind, here are my tech toolbox suggestions for
amplifying the selling system. This is not meant to be the complete
list of every option, but more of a starter list of tools I like to help get
you thinking about fusion.

Discovery—moving a lead to the next planned step
 Wufoo (www.wufoo.com/)—a brilliant form-building tool
that can be used to present a series of qualifying questions
that feed your CRM pipeline.
 LinkedIn (www.linkedin.com)—connect with your prospects
at this point and you may find you can build a relationship
much faster.

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