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Turn Prospects into Clients and Clients into Partners with an Advanced Education System

How to Create a Social Media Conversion System

People often complain that social media is a giant time drain, but
one that they know they must dive into because everyone says they
must. Of course, this is exactly the kind of thinking that makes social
media, or any business or marketing activity, a giant time drain. Social
media participation and integration is an important aspect of market-
ing, and while the names, technologies, and tools may feel foreign, the
fundamentals involved in making them pay are the same.

Marketing is about building trust. These days, any effective conver-
sion approach is steeped in building trust through engagement. This is
true of selling, advertising, lead generation, and customer service—and
it’s certainly true when it comes to building trust using social media plat-
forms. The trick, like all good inbound marketing, is to create value and a
reason for someone who encounters your business to want to know more.

Following are seven steps that can help you create your own social
media conversion system. (Warning: these are pretty much the same
steps I would recommend for engaging any prospect, online or off.)

1. Put content out strategically.
The first step is to create and optimize content that can live in

social media outposts such as Facebook, YouTube, SlideShare, Flickr,
or other social media communities. You can also use ads placed on
Facebook or LinkedIn as ways to drive attention to your content, offer,
or other call to action.

2. Use landing pages for every choice.
The next step is to build a series of unique landing pages for each

community. In other words, create a page for your Twitter call to
action, your Facebook call to action, your LinkedIn call to action,
and so on. The difference in these pages may be subtle, but this is an
important part of the personalized engagement. You can build these

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