Page 259 - Duct Tape Marketing

Duct Tape Marketing

Transaction—a process that focuses on delivering
a remarkable experience once a prospect decides to buy

 MavenLink (www.mavenlink.com/)—one of the many
online project management suites, but focused on
simplicity for the service provider. Using a tool like this
allows you to create an online portal for every client and
give them access to orientation materials as well as an
online collaboration space for project work.

 Central Desktop (www.centraldesktop.com)—another
project management tool, but with a nice wiki feature
for building lots of easily searchable content for your
customers.

 Jott (www.jott.com)—this tool does a lot of things, but
primarily it’s a way to speak a message and have it sent via
e-mail. Try this right after you meet with a new client and
send the action steps from your just-completed meeting
via e-mail.

Review—measuring results, both yours and the clients (one of the most
overlooked points of selling)

 MyNextCustomer (www.mynextcustomer.com)—a
simple way to measure phone calls, Web leads and
sales from social media, SEO, paid search, and offline
marketing campaigns to determine where your highest
conversion payoff is.

 GetSatisfaction (www.getsatisfaction.com)—a very nice
tool that facilitates the act of bringing customers and
companies together to create a better shared experience.

 SurveyGizmo (www.surveygizmo.com)—my favorite
online survey, poll, and questionnaire tool.

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