Page 258 - Duct Tape Marketing

Turn Prospects into Clients and Clients into Partners with an Advanced Education System

Presentation—the planned act of presenting your unique approach,
case statement, and story

 iPad—the small, yet brilliant display of the iPad running
Keynote or even a PDF viewer makes the perfect intimate
presentation tool. Don’t create the 50-slide info dump. Use a
handful of slides to create impact and reinforce your primary
point of view and story.

 SlideRocket (www.sliderocket.com/)—an online slide
presentation tool that can be used live or as an on-demand
show. The power of this tool is the ability to create
presentations that contain multimedia and forms tied to your
CRM system.

Nurturing—keeping a prospect interested and engaged
as they move through their buying cycle

 Office AutoPilot (www.officeautopilot.com)—a little-
known tool that has the power to run your entire marketing
automation process. The full suite includes form-based e-mail
marketing, direct mail integration, lead scoring and tracking,
and pURL technology. Best of all, it’s built with the small
business in mind.

 InfusionSoft (www.infusionsoft.com/)—another small
business–oriented tool that includes CRM features,
autoresponders, branching, and personalized follow-up based
on click tracking.

 Constant Contact (www.constantcontact.com), Vertical
Response (www.verticalresponse.com), MailChimp (www
.mailchimp.com), AWeber (www.aWeber.com)—all great,
reputable e-mail marketing services that allow you to create
multifaceted e-mail follow-up campaigns.

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