Page 54 - The Magic of Tiny Business

Chapter Three

Taking Tiny Steps

“Cold and more than a little uncomfortable, I hit

the streets to talk to people about my idea.

”

When hiking, “starting off cold” means, literally, starting
off chilly, allowing for a little initial discomfort by not
wearing all your layers because you’ll warm up soon
enough. A new concept may not feel right or ready, and
the best way to find out if it has legs is simply to get
started, even if you’re cold, to take that first tiny step.

I had a tight three-month time window to see if I
could make my Tiny Business idea work before I would
have to look for a job-job. And so, without a business
name, a business plan, or even a product to sell, I took my
first step. I didn’t know it then, but what I was doing was
looking for people like me.

I was looking for a pulse.
I was curious if anyone else had traveled abroad and
brought their own bags to the market. I wondered if I was
the only person to notice the accumulating and, in my
opinion, unacceptable single-use plastic bag trash. I shared

37