Page 444 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 444
Testing the Square
Test if and how much your customers care about how you
intend to help them. Design experiments that produce
evidence showing that your products and services kill
pains and create gains that matter to customers.
Do you have evidence showing…
Which one of your products and services customers really want?
Which ones they want most?
Which one of your gain creators customers really need or desire?
Which ones they crave most?
Which one of your pain relievers
helps your customers with their
headaches?
Which ones they long for most?
