Page 441 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 441
Testing the Circle
Prove which jobs, pains, and gains matter to customer
most by conducting experiments that produce evidence
beyond your initial customer research. Only after this has
been done should you get started with your value
proposition. This will prevent you from wasting time
with products and services customers don’t care about.
