Page 436 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 436
Apply Build, Measure, Learn
Apply the Lean Startup circle to more than just products and services. Use the
same three steps of designing/building, testing/measuring, and learning with all
the artifacts you create in Value Proposition Design. Apply design/build,
test/measure, learn to your…
Conceptual Prototypes Design rapid
conceptual
prototypes to
shape your
ideas, figure
out what
could work,
and identify
which
hypotheses
need to be
true to
succeed. Use
these
prototypes
as a tangible
way to
clearly map,
track, iterate,
and share
your ideas
and
hypotheses.
Design and
