Page 431 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Run experiments to test if customers value how your products
and services intend to alleviate pains and create gains.
Customer Creation
Start building end user demand. Drive customers to your sales
channels and begin scaling the business.
Company Building
Transition from a temporary organization designed to search and
experiment to a structure focused on executing a validated
model.
Search vs. Execute
The goal of the search phase is to experiment and learn which value propositions
might sell and which business models could work. Your canvases will radically
change and constantly evolve during this phase while you test every critical
hypothesis. Only when you have validated your ideas do you get into the
execution mode and scale. At the early stages of the process, your canvases
change rapidly; they will stabilize with increasing knowledge from your
experiments.
Tip
