Page 434 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Company Building
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0. Generate a hypothesis.
Start with the Value Proposition and Business Model Canvases to
define the critical hypotheses underlying your ideas in order to
design the right experiments.
1. Design/build.
Design or build an artifact specifically conceived to test your
hypotheses, gain insights, and learn. This could be a conceptual
prototype, an experiment, or simply a basic prototype (MVP) of
the products and services you intend to offer.
