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Capture	every	hypothesis,	everything	you	tested,	and	everything	you	learned.
Use	the	Value	Proposition	and	Business	Model	Canvases	to	track	your	progress
from	initial	idea	and	starting	point	toward	a	viable	value	proposition	and
business	model.	Keeping	track	of	your	progress	and	evidence	produced	along	the
way	allows	you	to	refer	back	to	it	if	necessary.

Blank	&	Dorf	,The	Startup	Owner’s	Manual,	2012.
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