Page 437 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 437
Hypotheses build
Products and services experiments
to test the
hypotheses
that need to
be true for
your idea to
succeed.
Start with
the most
critical
hypotheses
that could
kill your
idea.
Build so-
called MVPs
to test your
value
propositions.
These are
prototypes
with a
minimum
feature set
specifically
designed to
learn rather
than to sell.
