Page 435 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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2. Measure.
Measure the performance of the artifact you designed or built.
3. Learn.
Analyze the performance of the artifact, compare to your initial
hypotheses, and derive insights. Ask what you thought would
happen. Describe what actually happened. Then outline what you
will change and how you will do so.
