Page 438 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 438

I	present	Shrek	models,	that’s	a	Yiddish	expression
                             for	making	people	nervous.

                                                       Frank	Gehry,	Architect

There	are	no	facts	in	the	building…	So	get	the	hell
                             out	and	talk	to	customers.

                                  Steve	Blank,	Entrepreneur	&	Educator
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