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Integrating Lean Startup Principles
Eric Ries launched the Lean Startup movement based on Steve Blank’s customer
development process. The idea is to eliminate slack and uncertainty from
product development by continuously building, testing, and learning in an
iterative process. Here we apply the three steps in combination with the canvases
and customer development to test ideas, assumptions, and so-called minimum
viable product (MVPs).
Customer Discovery
Customer Validation
Customer Creation
