Page 445 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Provide evidence showing that your customers care about
how your products and services kill pains and create
gains.
The Art of Testing Value Propositions
It is an art to test how much your customers care about your value proposition
because the goal is to do so as cheaply and quickly as possible without
implementing the value proposition in its entirety.
You need to test your customers’ taste for your products and services one
pain reliever and gain creator at a time by designing experiments that are
measurable, provide insights, and allow you to learn and improve.
Make sure your experiments allow you to understand which aspects of your
products and services customers appreciate, so that you can avoid offering
anything unnecessary. In other words, remove any features or efforts that don’t
contribute directly to the learning you seek.
Always make sure you aim to find the simplest, quickest, and cheapest way
to test a pain reliever or gain creator before you start prototyping products and
services.
