Page 451 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 451
DEF-I-NI-TION
Business Hypothesis
Something that needs to be true for your idea to work
partially or fully but that hasn’t been validated yet.
To succeed, ask yourself what needs to be true
about…
… your business model?
… your value proposition?
… your customer?
