Page 10 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com
P. 10

SELF-HELP

    1. Explain how you would conduct a needs analysis
       to connect the benefits of your product with a
       prospect’s need.
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    2. List several ways in which you can improve your
       personal appearance.
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    3. Write one question you would use during the hot-
       button close to uncover the prospect’s major
       reason for not buying your product.
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