Page 12 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com
P. 12

SELF-HELP

    1. What are the five most attractive features of your
       product? List then in order of importance.
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    2. What needs of your prospective customers do
       these product features satisfy? What benefits do
       they offer?
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    3. List five reasons why your customer should
       purchase the product or service from your
       company.
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