Page 165 - Professional Search Engine Optimization (SEO)

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Link building 164

· Relevance: If you use IBP's link manager to search for websites with link exchange
forms then IBP's link manager will assign a high relevance number to web pages
that have such a form. If the web page also contains the keywords you entered then
the relevance number will be even higher.
For all websites that have been found through the other options in the Add Sites
Assistant, IBP's link manager will use a relevance of 50. You can change the
relevance of a website by clicking on a relevance number in the list.

· Added: Displays the date on which the website has been added to the list.
· Last Email: Displays the date on which you sent the webmaster of the website the

latest email message with the built-in email client of IBP's link manager.
· Link Check: When you perform a link check, IBP's link manager will display the

result of the link check in this column.
· Back anchor text (if available): If a website links back to your site, the text with

which the other website links to you will be displayed in this column. This allows
you to quickly see which words other people use to link to your site. To get high
search engine rankings, it is important that the back anchor texts contain keywords
that are related to your site.
· Back Link URL (if available): Displays the URL of the page on which you can find
the link back to your site.
· Outbound Links: Shows the number of outbound link that can be found on the link
partner page.
· Total Links: Shows the total number of links that can be found on the link partner
page.
· IP Address: Shows the IP address under which the web page resides.
· Submitted: Shows if an online form on the web page has been submitted (for
example a link suggestion form).
· Link check date: Shows the date of the last link check for the selected web page.

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