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159  Professional Search Engine Optimization (SEO)

     4. Make sure that your website visitors can find your link directory

        Many more webmasters will link back to your site if your link to them can be found
        in a link directory that is easy to find for web surfers. If a link cannot by found by
        web surfers than it's not worth much. If you link to your link partners on link
        pages that can easily be found then you show your link partners that you are
        serious about building a strong relationship.

     5. Professional design is very important

        Make sure that your website has a professional look. If you're unsure, hire a web
        designer. If your website looks unprofessional, not many people will want to link to
        it.

        A link from a website with a professional design looks much more valuable than a
        link from a website that looks like it might have been created by a 14 year old teen.

     6. Make sure that your link directory looks useful

        Make sure that your link pages don't look like large link lists but like a useful work
        of reference.

        If you consider these points then you greatly increase the chances that
        webmasters will link to your site.

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