Page 161 - Professional Search Engine Optimization (SEO)
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Link building 160

8.3.5.6What can happen if you don't do this correctly?
          It is very important that your link pages look good and that they are easy to find on
          your website. If your link pages look cheap then it will be difficult to find link
          partners.
          Customized link pages are more attractive to web surfers and search engines and
          you'll get much better results with them.

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