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163  Professional Search Engine Optimization (SEO)

          or the Add Site command can be found in the main list. For every website, the
          following information is displayed in the list:

          · URL: Displays the URL that has been found by IBP's link manager. Double click the
             URL to open it in the preview browser at the bottom of the window.

          · Your anchor text: This is the text that is used in your link directory to link to your
             link partners. You can edit it in the Edit Site panel at the bottom of IBP's link
             manager' main window.

          · Status: Shows the status of the link partner. The status can be Waiting for answer
             to first link exchange request or any other status. The status column helps you to
             manage your link partners by offering you a way to tag them.

          · Category: This is the category in which the link partner will be included on your
             link pages. To change the category, click on the category name and select a new
             category in the popup menu that appears then.

          · Links Back: The Links Back checkbox should be ticked if a website links back to
             your website.

          · Include In Link Pages: If you tick the Include In Link Pages checkbox then the
             website will be included on your link pages when you use the Create Link Pages
             feature in IBP's link manager.

          · PR: Displays the Google PageRank of the website. You shouldn't care too much
             about the PageRank of a website. If you find a website with interesting content then
             you should link to it no matter what PageRank it has.

          · Traffic Rank: Displays the Alexa Traffic Rank of the website. The lower the number,
             the more visitors a website gets. Although the Traffic Rank numbers can be a good
             indicator, they are not always correct because Alexa does not have complete data
             about all sites.

          · Email (if available): Displays the contact address of the other website. IBP's link
             manager can search the websites of your link partners for contact information.

             To specify the search depth, click the Settings button in IBP's link manager' main
             window and then select Settings for all projects. Click Contact Information on the
             left side of the General Settings window to open the contact information section.

             The higher the number in the Maximum number of web pages to search for contact
             information edit field, the more web pages IBP's link manager will search for
             contact information. Click the question mark buttons in the window for further
             information about the feature.

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