Page 196 - Professional Search Engine Optimization (SEO)

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195 Professional Search Engine Optimization (SEO)

8.4.1.1 What can you do with this list?

The texts that are used to link to your website should vary but they should all contain
the keywords for which you want to be ranked highly on search engines.

The higher the PageRank of the web pages that link to your website, the more likely it
is that your own website will get a high PageRank. Note that a high PageRank does
not automatically mean high search engine rankings. It's usually better to
concentrate on high search engine rankings and not on a high Google PageRank.

The fewer links are on the web page that links to your website, the more important is
the link to your site. If possible, the links to your website should come from different
IP addresses and different IP ranges to show search engines that websites from
different areas think that your website is linkworthy.

Check the following in the website list:

· Do all links to your website contain keywords for which you want to be ranked on
search engines? If not, contact the webmasters of the other websites and ask them
to change the link to your site.

· Are the links from different IP addresses and different IP ranges (if large parts of
the IP address are identical then the IP addresses are in the same range). You can
quickly find this out by sorting the list by IP address. If the links to your site come
from only a few IP ranges, you should try to get more links from other websites that
use different IP addresses.

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