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67 Professional Search Engine Optimization (SEO)

6.5.3 13 things that you can do when your website is not listed

First of all, you should make sure that IBP's Top 10 Optimizer can give the web page
for which you want to get high rankings a rating of 95% or more.
If you have a 95% rating, make sure that the following factors don't destroy your
optimization work:

1. Don't use frames
If at all possible, avoid frames. Many search engines have difficulty with frames and it
is very difficult to get high search engine rankings for websites that use frames.
Even Google has difficulty with frames. Here's Google's official statement about
frames:

"Google supports frames to the extent that it can. Frames can cause problems for
search engines because they don't correspond to the conceptual model of the
web. In this model, one page displays only one URL. Pages that use frames
display several URLs (one for each frame) within a single page."

2. Avoid Flash and other multimedia elements
Most search engines cannot index Flash pages. The normal text content on your web
pages matters most to search engines. If you must use Flash on your website, make
sure that you also offer normal text for the search engines. Text in Flash elements is
invisible to search engines. Google can partially index Flash content but it will be very
difficult to get high rankings with pure Flash sites.

3. Don't use welcome pages
Some websites use a "Welcome to our website" image with a link to the actual site as
the index page for the website. Don't do this. Some search engines might not follow
the link on the welcome page and your index page won't contain any useful content
for search engines.
In addition, most web surfers don't like these welcome pages. Your index page
should not look like www.zombo.com.

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