Page 69 - Professional Search Engine Optimization (SEO)

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Optimize your web pages 68

4. Choose a reliable hosting service

Your web page should be hosted by a reliable hosting service. Otherwise, it could
happen that your web server is down when a search engine spider tries to index it. If
your website fails to respond when the search engine's index software program visits
your site, your site will not be indexed.

Even worse, if your website is already indexed and the search engine spider finds that
your site is down, you could be removed from the search engine database. It's
essential to host your website on servers that are very seldom down.

5. Choose a fast hosting service

Search engine crawler programs that index Web pages don't have much time. There
are approximately 4-6 billion Web pages all over the world and search engines want
to index all of them. So if the host server of your Web site has a slow connection to
the Internet, you may experience that your Web site will not be indexed by the major
search engines at all.

You may also want to limit the size of your homepage to less than 60K. The
performance of a Web site can make the difference between pleasure and frustration.

6. Take a look at the HTML code of your web pages

Select "View source" in your web browser to take a look at the source code of your
website. Some web pages contain so much JavaScript code and other HTML
commands that the actual content is hard to find.

If you cannot immediately see the content of your web page when you view the source
code, then it's likely that there is so much additional code in your web pages that
search engines stop indexing the page before they come to the actual content. Use
external JavaScript code and external CSS code to make your pages as short as
possible.

Your HTML code could also contain errors that prevent search engines from parsing
your web pages. Use the HTML validator in IBP to check the HTML code of your web
page.

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